Showing posts with label jra. Show all posts
Showing posts with label jra. Show all posts

Thursday, November 29, 2012

Jewish Relief Agency: A Miesian Out of the Box Concept

This video brings a lump to my throat.
I am so honored that I know some of the folks responsible for this amazing food-relief agency in Philly.
And I know that if ever we needed the help, we could get it from JRA.


Just tonight I was looking at a book entitled 50 Bauhaus Icons You Should Know.  Not too impressed, but I always thought that Mies van der Rohe coined the concept of thinking out of the box.  Didn't think my memory was shot yet, but I found little online to back myself up.  Not that I'm wrong.  And isn't he also credited with "form follows function"?  Yet the wiki entry gives credit to Louis Sullivan.  Must be my 40 year old brain talking.

JRA calls their video Beyond the Box, and I'm good with that.

But the founders of the agency are out-of-the-box thinkers, whether they're interested in the Bauhaus or not.